Original Logo
Traditional Restaurant Identity
The original logo reflected the established restaurant but was less adaptable across newer digital and promotional applications.
E-Commerce Case Study
La Panetteria
Nomboo transformed a traditional restaurant presence into a broader digital sales system—introducing online ordering, gift cards, loyalty tools, reservations, catering promotion, product photography, and integrated point-of-sale operations.
The Challenge
A Strong Local Restaurant Without an Online Sales Channel
La Panetteria had an established restaurant and loyal local customer base, but it had no online store and depended heavily on in-person and manually coordinated sales.
The business needed a way to sell beyond the physical location, make purchasing more convenient, create new reasons for customers to return, and connect online transactions with daily restaurant operations.
Brand Evolution
A More Flexible Identity for a Broader Customer Experience
The refreshed identity supported both the traditional restaurant and the expanding digital sales experience.
New Logo
Cleaner and More Adaptable
The updated identity provided a clearer and more versatile foundation for signage, online sales, loyalty tools, and customer communications.
Previous Storefront
Before the Refresh
The original storefront reflected the established restaurant but did not fully support the broader digital and promotional direction.
Updated Storefront
After the Refresh
The updated signage created a clearer and more consistent connection between the physical location and the evolving digital customer experience.
The Strategy
Build the Store, Create the Content, Connect the Business
The project combined strategy, creative production, technology, and operational implementation.
1
Build the Store
Create the WooCommerce store, product structure, purchasing flow, payments, and online ordering experience.
2
Create the Content
Photograph the restaurant and products, organize the catalog, and create promotional visuals for digital use.
3
Connect the Business
Implement POS systems and integrate gift cards, loyalty, reservations, catering, and daily operations.
More Than an Online Store
A Broader Customer Experience Across Digital and In-Store Touchpoints
The e-commerce store was supported by additional tools that improved how customers purchased, returned, reserved, and engaged with the restaurant.
Gift Cards
Online Gift Cards
A separate digital revenue stream that made gifting easier for customers.
Reservations
Online Reservations
A more convenient path for customers to plan visits without manual coordination.
Catering
Catering Services
A clearer digital presentation of catering options and larger-order opportunities.
Loyalty Program
Loyalty Program
Front and back card design supported a practical in-store retention program designed to encourage customers to return.
Promotional Display
Promotional Display
Branded physical promotion that connected the in-store and digital customer experience.
Food Advertising
Food Advertising
Campaign creative designed to showcase products with stronger visual appeal and consistent branding.
Promotional Creative
Promotional Creative
Branded advertising assets created for digital campaigns and customer promotions.
Product Promotion
Product Promotion
Food-focused visuals used to highlight specific products and seasonal opportunities.
Campaign Design
Campaign Design
A consistent ad system that supported promotions across multiple channels.
Visual Advertising
Visual Advertising
Product-led creative designed to strengthen recognition and customer interest.
The Products Behind the Store
Product & Restaurant Photography
A successful food e-commerce experience depends on more than technology. Nomboo photographed La Panetteria’s products and restaurant environment, creating the visual library used throughout the online store, promotions, and customer communications.
The Outcome
A New Digital Sales Channel With Measurable Business Impact
The project created a complete online sales channel where none previously existed. La Panetteria could now sell beyond the physical restaurant, support customers outside business hours, and introduce additional ways to purchase and return.
According to the client, e-commerce now represents approximately 25% of current income, making the online store a meaningful and ongoing revenue stream.
New ChannelA complete WooCommerce store where no online store previously existed
≈25% of IncomeClient-reported share currently generated through e-commerce
More Revenue StreamsOnline gift cards, catering promotion, and digital ordering opportunities
More Repeat BusinessA loyalty program designed to encourage customers to return
Stronger PresentationOriginal product and restaurant photography improved the shopping experience
Connected OperationsPOS systems and integrations linked online sales with daily restaurant workflows
Visit La Panetteria
Explore the restaurant’s current digital presence, menu, reservations, and online customer experience.
Could Your Business Be Selling More Online?
Nomboo can help turn your products or services into a practical digital sales system—from strategy and photography to e-commerce, payments, loyalty, and operational integration.
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